So….what exactly do you do? A question heard time and time again by writers everywhere. Even in the day and age of quick distribution and eager online consumers, many people still don’t quite understand the concept of authorship. They equate being a writer to being a starving artist. 

Until…

You get published.

When you become a published author, you should wear the title with pride. You’ve now moved from a traditional business card reading “instructor,” to a published and professional digital business card. Imagine yourself answering the question of “What do you do?” with “My name is (insert name here) and I wrote the book on (insert your niche).”

This is the approach you should take when you become a published author. People want to know about you and what you are doing, believe it or not. Don’t shy away from self-promotion, but leverage it as a method of continuing the conversation much like a business card given to keep in touch.

Have you updated your LinkedIn profile to reflect your published author status? Have you provided a link to your eBook?

Have you added “Author” to your social media sites?

Is there a link to your eBook in your email signature?

If not, these are areas that you want to update as soon as possible after your book is published. Don’t leave people with the daunting task of looking you up and finding your eBook themselves. You wouldn’t meet someone at a network event and tell them “You can find me on the internet — just Google me,” right? Of course you wouldn’t. You would send them off with a nice neat business card that provides them with all the contact info they need to get ahold of you, or visit your site.

Your eBook should be no different. Don’t be afraid to include a link in your communications, such as in your email footer, as often as possible. We live in a day and age where people are constantly looking for the easy button. What you may feel is being too forward, is actually quite helpful to your potential readers and followers!

Carissa Pelletier

Carissa Pelletier

Carissa is a veteran Pathologists' Assistant and Adjunct Instructor in the biological and health sciences. She holds a B.S. in Animal Science and Technology and an M.S. in Clinical Laboratory Science. She currently lives in Southern California with her husband and three kids and is the publisher and editor-in-chief of an international publication.